Having unsolicited packages arrive at a house on a regular basis can unnerve victims, and Which? reported several people feeling powerless to stop the unwanted intrusion.Watch Dogs 2, Ubisoft's latest open world adventure, annoys the hell out of me. Some brushing scammers may take the fraud a step further and create fake accounts in the targets' names, then use them to leave fake five star reviews. Insulate Britain protesters change tactics to walking into oncoming M25 traffic Rapist who filmed himself attacking his victim is jailed for 11 yearsīritain's 'strictest headteacher' says children are born with original sin If someone has used the same password on Amazon for other online accounts, they should change those too.
They advise victims to immediately change their Amazon password and cancel credit cards. However, an investigation by in 2020 showed that data belonging to targeted households may have been leaked or compromised. The only reason it has now gone wild is because e-commerce has been accelerating very rapidly, especially because of the pandemic.Īmazon encourages victims to report any items they receive but says that data is not at risk. He told the report: "Brushing has been going on for at least a decade. The results suggested that up to 1.1 million households may have been targets of brushing. The nationally representative Which? survey questioned 1,839 people then inflated the numbers accordingly. Sellers may also benefit from extra reviews, or even create false ones for items received by fake accounts. Which? says that as people rarely look past the first one or two pages of a search the positioning of a product is vital. Higher sales volumes mean a product appears further up in search listings.
Items received have ranged from phone chargers and cases to feather dusters, WiFi routers, and even fairy lights. The deliveries are counted as sales which artificially inflates a seller's numbers. They send cheap-to-ship items to unwitting households in the hope they will review them and push up their ranking on Amazon. (Getty)īrushing is a marketing scam organised by Amazon Marketplace sellers, often based in China, to artificially boost sales volumes and product reviews. Shoppers receiving items they haven't ordered are encouraged to report them to Amazon.
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